In case you're questioning the authority of such findings, Quartz noted the preference and positive power of black has been similarly verified by trusted scientific studies in the past.Red was a favorite of men for women, when asked what they'd find most attractive on the opposite sex—women also selected the color of passion when asked what they'd feel most sexy in on a first date.
Many researchers believe that as adults, people relate to their partners in the same way that they related to their caretakers in infancy.
Many researchers focus on one particular form of attraction: romantic love.
Researchers have proposed that romantic love includes two kinds of love: passionate love and compassionate love.
From the red ochre used in ancient rituals to today's red-light districts and red hearts on Valentine's Day, the rosy hue has been tied to carnal passions and romantic love across cultures and millennia.
But this study, said Elliot, is the only work to scientifically document the effects of color on behavior in the context of relationships.